About CPM Calculator

Free advertising cost calculators and industry benchmarks, compiled from publicly available data.

What We Build

CPM Calculator is a collection of free online tools for calculating and comparing advertising costs. Our calculators cover CPM, eCPM, RPM, CPC, and related metrics across platforms including YouTube, TikTok, Instagram, Facebook, and Google Ads.

Our Approach to Data

We do not claim proprietary data or first-party research. All benchmark figures on this site are compiled from publicly available third-party sources, including:

• Platform-published advertising guidelines and revenue share policies
• Industry benchmark reports from advertising research firms
• Creator earnings data shared publicly by content creators
• Aggregated advertising cost data from marketing publications

Every benchmark table on our site includes source attribution with links to the original data. We recommend verifying figures against your own campaign data before making budget decisions.

Tools & Calculators

All calculators perform standard mathematical operations using formulas widely accepted in the advertising industry. The calculations themselves are verifiable — we provide the formulas so you can check the math independently.

Our calculator suite includes:

• CPM Calculator (general and platform-specific)
• eCPM, RPM, and CPC calculators
• YouTube, TikTok, Instagram, Facebook, and Google Ads CPM calculators
• AdSense Revenue and Sponsored Post calculators
• Batch CPM Calculator with CSV/PDF export
• CPM by Country and CPM by Niche benchmarks

Contact

For questions, corrections, or feedback, reach us at contact@cpmcalc.org.