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Common Questions

How often is benchmark data updated?

Quarterly, with major updates in January, April, July, and October. We continuously monitor source publications for interim revisions.

Can I use your data in my content?

Yes, with attribution and a link back to the relevant page on our site. We encourage educators, bloggers, and researchers to reference our benchmarks.

Do you offer API access?

Not currently, but it's on our roadmap. Sign up for our newsletter or follow us on Twitter/X for announcements.

How do you calculate your benchmarks?

We aggregate data from multiple publicly available industry sources, including platform-published guidelines, benchmark reports from advertising research firms, and marketing publications. Each benchmark page includes a full “Data Sources & References” table linking to the original reports.