Last updated: October 22, 2026
1. Information We Collect
Usage Data
We collect anonymous usage data including pages visited, time spent on site, browser type, and device information through analytics tools. This data does not personally identify you.
Cookies
We use essential cookies for site functionality and analytics cookies to understand how visitors use our site. You can control cookie preferences through your browser settings or our cookie banner.
No Personal Data Collection
Our calculators process all data locally in your browser. We do not collect, store, or transmit any personal information entered into our calculator tools. When you use a CPM calculator, your inputs (cost, impressions, etc.) never leave your device.
2. How We Use Your Information
We use the anonymous data we collect for the following purposes:
- To provide and maintain our free calculator tools
- To analyze usage patterns and improve site performance
- To update our benchmark data and content based on user interests
- To detect and prevent technical issues
3. Third-Party Services
We use the following third-party services to operate our website:
- Google Analytics: For anonymous usage analytics. Google Analytics uses cookies to track page views and user interactions. See Google's privacy policy.
- Cloudflare: For content delivery and security. Cloudflare processes your IP address to route content and prevent attacks. See Cloudflare's privacy policy.
4. Data Retention
Analytics data is retained for 26 months. Cookie data is stored according to the durations specified in our cookie banner. No calculator input data is stored — all calculations are performed locally in your browser and discarded when you close the page or refresh.
5. Your Rights
Under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), you have the right to:
- Access your personal data that we may hold
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of analytics tracking (you can disable analytics cookies in your browser settings)
- Disable cookies in your browser settings at any time
To exercise any of these rights, please contact us at privacy@cpmcalc.org.
6. Children's Privacy
Our site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us and we will promptly delete it.
7. Changes to This Policy
We may update this policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. Changes will be posted on this page with an updated revision date. We encourage you to review this policy regularly.
8. Contact Us
For privacy-related inquiries or to exercise your data rights:
- Email: privacy@cpmcalc.org
- General inquiries: contact@cpmcalc.org